8 PR ideas for promoting your upcoming event
Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. We’ve written a guide to the best, most effective PR event ideas to help you promote your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.
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The rise of the micro-influencer for lifestyle brands
The rise of micro-influencers continues to change the way consumer brands are marketing their products and services. Whilst traditional media still plays a very important role, social and digital outlets are increasing day by day and have become just as valuable – if not more so – than our national daily newspapers or favourite consumer magazines.
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Somerset Business Awards hosts live panel to share top tips for entering
Earlier this month, Beki took part in a live panel, hosted by the Somerset Business Awards.
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Death of the news release?
The PR and media world is constantly debating whether the traditional news release is dead and questioning its value today, so we decided this important subject deserved a blog post of its own!
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The ADPR guide to PR event best practice
Are you thinking of planning a publicity event? Whether launching a new product or running a conference, events are a fantastic way of capturing the undivided attention of a targeted audience whilst evidencing your PR prowess as an organisation. The thought of running an event can be daunting, but we have good news - you’ve come to the right place.
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Tips for measuring the success of your social media activity
In today’s competitive digital marketplace, working on your social media activity has never been more important. Here are a few surefire ways to grow and measure your social media campaigns.
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