The ADPR guide to PR event best practice
Are you thinking of planning a publicity event? Whether launching a new product or running a conference, events are a fantastic way of capturing the undivided attention of a targeted audience whilst evidencing your PR prowess as an organisation. The thought of running an event can be daunting, but we have good news - you’ve come to the right place.
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Tips for measuring the success of your social media activity
In today’s competitive digital marketplace, working on your social media activity has never been more important. Here are a few surefire ways to grow and measure your social media campaigns.
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Smartphone video – a game changer?
You’d be forgiven for thinking that top-notch video can only be the result of cameras the size of people and multi-million-pound editing crews, but the continuous development of smartphones has bridged the gap in quality considerably.
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Consumer PR tips – Marketing to Generation Z
Generation Z (also known as Gen-Z or Post-Millennials) are those born roughly between 1995 – 2010. Whilst their predecessors, millennials, were digital pioneers, Gen-Z are tech-savvy digital natives who have grown up with a highly sophisticated media and technological environment. Understanding how we can appeal to Gen-Z will be key for consumer PR campaigns going forward.
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ADPR’s guide to maximising your lifestyle brand’s PR campaign
Looking to launch a new or existing lifestyle product or service and wondering how to maximise your PR campaign? At ADPR we have a wealth of experience in developing and implementing highly impactful lifestyle PR campaigns – so read on for some advice on how to get kick-started!
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ADPR’s Consumer PR 101
Do you need to raise awareness and increase demand for your consumer facing product or service?
Do you have a really cool product or service that you want more people to know about?
Then read on for ADPR’s ultimate guide to creating a consumer PR campaign and find out how to raise excitement, brand awareness and ultimately, sales for your business.
