Your guide to working with influencers for your lifestyle brand
Working with influencers can be a very powerful element of a consumer campaign. Helping your lifestyle brand reach new and engaged audiences, giving you additional reach that you might have only dreamt of previously. However, it does require time, research and thorough planning to be effective – read on for our top tips...
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How retail consumers’ buying habits have changed
It comes as no surprise that online shopping has seen a huge spike during Covid-19 and the country-wide lockdown. However, despite being in the midst of a global pandemic, it was reported by PriceWaterhouseCooper (PWC) in May 2020 that many UK consumers still have disposable money and are willing to spend, particularly in the fashion, beauty and wellbeing sectors – which is great news for the e-commerce and retail world!
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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ADPR’s guide to bossing your retail PR campaign
PR is a highly cost effective way to promote your retail business. It helps form the way your customers, influencers and other brands perceive your company. PR is about getting your key messages out to your target audience and shaping your reputation in the “earned” media space.
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