Reasons to love live streaming
With today’s easy to use tech, face-to-face interactions can almost completely be replicated through a screen. So, whilst we are social distancing, the next best thing to meeting physically, is meeting virtually!
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Our 8 top tips for Google Analytics
Earlier this week, the ADPR team participated in an insightful Google Analytics refresher training day with Social Media, Analytics and SEO expert, Andrew Smith from Escherman.
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AI and the future of PR and communications
The Public Relations and Communications Association (PRCA) recently celebrated its 50th anniversary in the South West with a dinner for industry leaders at the Ivy Brasserie in Bath. ADPR’s Managing Director, Kate, attended the event and was treated to fabulous evening of networking alongside a keynote speech from the author of AI in Marketing, Katie King, about AI and its future in PR and communications.
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Preparing for the Digital Future
Jenny and Sophie recently attended the Chartered Institute of Public Relations 2019 National Conference, held at the British Library in London. With over 150 PR pros attending, the event covered a wide range of interesting topics relating to this year’s theme of preparing for the digital future.
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How brands can use podcasts
Podcasts are a great, portable way for people to stay engaged and up-to-date with topics and people of interest. Over the last couple of years, brands have capitalised on the growing popularity of podcasts, with the likes of McDonalds, Johnson & Johnson and eBay all hosting their own.
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How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
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