Applying emotional intelligence to manage a media crisis
Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.
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Perfect PR in a storm | How to protect your business and people from a crisis
Nobody likes to think about a crisis happening, but most business owners will know the importance of having a plan in place (just in-case). Yet the reality is that only one in four companies admit to having one!
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How to maximise your product launch at trade events
Trade shows are a great way to introduce and showcase a new product or service to your target audience. In order to maximise your product launch's success, the first step is to understand what your goals are in order to measure the outcomes. Read on for our top tips for making your trade exhibition product launch unmissable...
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Mastering media relations
It is no question that the media is an important force of influence, persuasion, and reputation for individuals and businesses. The media has considerable power over our ideas and opinions, so it is nothing short of vital to master media relationships professionally and purposefully for your brand.
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How to get media coverage of your event
With all the time and effort required to plan an event, you’ll want it to make the headlines! Getting press to attend your event impresses your clients, builds brand awareness and hopefully results in some media coverage. Read on for our top tips on securing media coverage for your event...
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How to get more user generated content (UGC)
User generated content is the cornerstone for engaging your target audience. When done well it is one of the most impactful ways to build real engagement with your customers and create shareable content that drives closer relationships with your brand.
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