Beyond media relations: Why your PR Agency should be a key player in the C-Suite
Research is showing that on a global and national level, communication experts have finally ‘earned their seat at the table’ in the C-suite as strategic partners. This is undoubtedly good news but there can still be an additional barrier for strategic agency partners...
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What to look for in a PR agency
Have you found yourself asking, how do I know if I should get a communications agency? Or how do I know if the agency is the right fit? It can be a daunting task, but choosing the right agency partner is crucial to the success of your business.
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Six steps to create a successful marketing plan
Marketing is the powerhouse behind every business's growth. To truly maximise your marketing efforts, clarity on your goals is essential—and that's where a solid plan comes into play!
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Applying emotional intelligence to manage a media crisis
Even with all the planning in the world, as any marketing manager will know, a crisis can strike at any time and usually when least expected! Mastering the art of handling these challenges with finesse is crucial for safeguarding your brand’s reputation and one invaluable tool in your arsenal is emotional intelligence.
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Perfect PR in a storm | How to protect your business and people from a crisis
Nobody likes to think about a crisis happening, but most business owners will know the importance of having a plan in place (just in-case). Yet the reality is that only one in four companies admit to having one!
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How to maximise your product launch at trade events
Trade shows are a great way to introduce and showcase a new product or service to your target audience. In order to maximise your product launch's success, the first step is to understand what your goals are in order to measure the outcomes. Read on for our top tips for making your trade exhibition product launch unmissable...
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