Results for tag: Event PR.
ADPR scoops Gold at the CIPR PRide Awards
We are celebrating success after winning both Gold and Silver awards at the Chartered Institute of Public Relations (CIPR) PRide Awards on Friday 8 November.
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OASIS planning model
We joined a small group of marketing and communications professionals at HM Land Registry in Plymouth to learn about the Government Communication Service’s OASIS planning model and hear about some exciting local campaigns who have used the model successfully.
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Living BIG with Rob Chilcot from Foundations
In September, the ADPR team spent a super fun, inspirational and engaging day learning how to Live BIG with Rob Chilcot from Claims Consortium Foundations, a Taunton based company that provides training services to businesses.
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Building a successful strategy for your event PR
Behind every successful PR event there is a killer event PR strategy. Getting the strategy right can be tough to nail sometimes – so, here are our top tips to getting the approach that brings event victory!
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The importance of face-to-face journalist meetings in a digital age
Digital technology enables us to communicate and interact with journalists and influencers all over the world really easily. However, there’s something about meeting face-to-face that really helps to cement those media relationships and maximise coverage of your brand. At ADPR we take the time to regularly meet with key journalists on behalf of our clients.
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Maximising awareness days for food and drink brands
Each month we see an abundance of international and national awareness days. Sometimes it can feel as though there is one for absolutely everything… National Bean Day anyone?
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Getting the most out of product placement for your consumer brand
Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!
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Learning the craft of brand storytelling
As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.
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Ultimate event PR checklist
Organising a press event? Not sure where to start? We’ve given you a head start with our ultimate event PR checklist to help you organise the perfect press event.
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May is National Walking Month
May is National Walking Month and with the evenings getting longer and lighter, its the perfect time to get outside for a walk!
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Tips for creating successful partnerships in the travel and tourism industry
There are countless opportunities for partnerships in the travel and tourism industry, but for the partnerships to be successful, you must be focused, plan and be prepared to put in the work.
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How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
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