05.06.2025

What founders get wrong about PR – and what to focus on instead

PR can feel like smoke and mirrors when you’re a founder juggling a million priorities. You want results. You want visibility. You want growth. And fast.

But too often, we see founders jump into PR with the wrong expectations and end up frustrated, burned, or both.Here’s what many founders get wrong about PR and what’s actually worth focusing on if you want it to work.

Read More
What the media really want from you
23.05.2025

What the media really want from you: pulling back the curtain of mystery

In an era where every brand is a publisher and every press release is competing with a flood of digital noise, landing meaningful media coverage has never been harder - or more valuable.

Yet many businesses still approach journalists, editors and influencers with outdated tactics or a one-size-fits-all pitch that goes nowhere.
So, what do media professionals really want from you? And more importantly, why does it matter for your business?

Read More
Outdoor PR Specialist
04.02.2025

2025 trends for the ski sector

We’re just back from the SIGB Ski Test in La Clusaz, France, and we’re pleased to report the snow is looking good, the industry is positive and the kit, is even better! We all know it’s been a tough year, not just for the ski sector, so it was good to see the optimism for what’s to come! Surrounded by the biggest brands in the industry, coupled with the leading UK journalists and buyers, the SIGB Ski Test was the perfect opportunity to discuss what’s coming up, on and off the piste!

Read More
13.12.2024

25 years of ADPR and Helly Hansen

Back in 1999, we began working with Helly Hansen for a small, sailing project. As a marine PR agency, this was a natural fit and something the team excelled at. Fast forward 25 years, we’re still working with the iconic brand...

Read More