06.12.2019

AI and the future of PR and communications

The Public Relations and Communications Association (PRCA) recently celebrated its 50th anniversary in the South West with a dinner for industry leaders at the Ivy Brasserie in Bath. ADPR’s Managing Director, Kate, attended the event and was treated to fabulous evening of networking alongside a keynote speech from the author of AI in Marketing, Katie King, about AI and its future in PR and communications.

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28.11.2019

Preparing for the Digital Future

Jenny and Sophie recently attended the Chartered Institute of Public Relations 2019 National Conference, held at the British Library in London. With over 150 PR pros attending, the event covered a wide range of interesting topics relating to this year’s theme of preparing for the digital future.

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15.11.2019

Successful media messages

As PR professionals, achieving a successful media message is the aim of the game! Yet sometimes, the message can be lost in translation and, as a result, never reach the pages of publications. A couple of weeks ago, ADPR’s newest team members, Poppy and Lili, took part in a Successful Media Messages webinar, hosted by the PRCA, to get some top tips.

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08.11.2019

How brands can use podcasts

Podcasts are a great, portable way for people to stay engaged and up-to-date with topics and people of interest. Over the last couple of years, brands have capitalised on the growing popularity of podcasts, with the likes of McDonalds, Johnson & Johnson and eBay all hosting their own.

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