18.03.2019

6 top tips for running a successful press event

To create a buzz about a new product launch or an important announcement, inviting media to a press event can be a great way of getting free exposure with your target audience. Press events can also be a great way of developing relationships with top influencers and encouraging journalists to interact directly with your brand. Here is our expert guide on organising a successful press event that will help to deliver a solid return on investment.

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24.09.2018

8 PR ideas for promoting your upcoming event

Planning an event typically means investing a lot of time and money and you need to ensure that you draw enough of a crowd to ensure a good ROI. So, it is important to remember that planning how you will promote the event is just as important as planning the event itself. We’ve written a guide to the best, most effective PR event ideas to help you promote your upcoming event. As a rule of thumb, you should begin promoting your event around 40 to 60 days prior to your event to allow time to generate awareness and allow for the decision-making processes of your audience.

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