ADPR signs Time to Change Employer Pledge
Mental health and wellbeing remains at the top of the ADPR agenda and we are proud to announce we have officially signed the Time to Change Employer Pledge, demonstrating our ongoing commitment to changing the way we all think and act about mental health in the workplace.
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Top three competition ideas to build engagement for your travel brand
Competitions are a great way to build awareness and generate consumer engagement with your brand. Through entering the competition, consumers are automatically interacting with your post and your brand and the beauty of it all is, any brand can do it! Here are our top three ideas for hosting competitions for your travel brand.
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Building a successful strategy for your event PR
Behind every successful PR event there is a killer event PR strategy. Getting the strategy right can be tough to nail sometimes – so, here are our top tips to getting the approach that brings event victory!
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The importance of face-to-face journalist meetings in a digital age
Digital technology enables us to communicate and interact with journalists and influencers all over the world really easily. However, there’s something about meeting face-to-face that really helps to cement those media relationships and maximise coverage of your brand. At ADPR we take the time to regularly meet with key journalists on behalf of our clients.
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Maximising awareness days for food and drink brands
Each month we see an abundance of international and national awareness days. Sometimes it can feel as though there is one for absolutely everything… National Bean Day anyone?
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Getting the most out of product placement for your consumer brand
Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!
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