The importance of face-to-face journalist meetings in a digital age
Digital technology enables us to communicate and interact with journalists and influencers all over the world really easily. However, there’s something about meeting face-to-face that really helps to cement those media relationships and maximise coverage of your brand. At ADPR we take the time to regularly meet with key journalists on behalf of our clients.
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Maximising awareness days for food and drink brands
Each month we see an abundance of international and national awareness days. Sometimes it can feel as though there is one for absolutely everything… National Bean Day anyone?
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Getting the most out of product placement for your consumer brand
Product placement is a useful tool for consumer businesses to increase awareness of their products by placing it in environments heavily exposed to their target audiences e.g. Ariana Grande wore an outfit from Australian fashion brand Meshki in her music video ‘Seven Rings’. The music video then went on to be viewed 23.6 million times in 24 hours… now THAT is getting the most of out of product placement!
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8 top tips for a successful social media marketing strategy
Whilst every day is a social media day, in honour of the official Social Media Day hosted by Mashable and celebrated each year on 30th June (this year marks the tenth-annual global celebration!), we wanted to share some of our top-tips for creating a successful social media strategy.
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Jurassic Coast Challenge? Completed it, mate!
We did it!
On Saturday 8th June we took part in one of the UK’s toughest walks – the Jurassic Coast Challenge. We walked an epic 58km (36miles) and climbed an ascent of 1,650m (5,413ft) across the spectacular Jurassic coast, starting off at Poole Harbour, we walked up and down all the way across famous landmarks including Lulworth Cove and Durdle Door and to the finishing point in Weymouth.
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How to identify your retail brand’s influencers
The influencer phenomenon has put a whole new spin on advertising and promotion in the retail space, and that’s all thanks to social media. Influencers are trusted sources for their audiences and are not your typical celebrities.
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