The Role of Digital PR in “Unicorn” Content Creation
The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.
Read More
Tips for creating successful partnerships in the travel and tourism industry
There are countless opportunities for partnerships in the travel and tourism industry, but for the partnerships to be successful, you must be focused, plan and be prepared to put in the work.
Read More
How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
Read More
Set sail for a new career? New marine careers video launches
We recently announced that we are really pleased to be working with South Devon Marine Academy to raise awareness of its marine training courses. With 100% employability, students leave South Devon Marine Academy to pursue diverse careers in the marine industry – both onshore and on the water.
Read More
6 top tips for running a successful press event
To create a buzz about a new product launch or an important announcement, inviting media to a press event can be a great way of getting free exposure with your target audience. Press events can also be a great way of developing relationships with top influencers and encouraging journalists to interact directly with your brand. Here is our expert guide on organising a successful press event that will help to deliver a solid return on investment.
Read More
The future of PR analytics
As we’ve talked about before, analytics and measurement of communications seems to be a perennially thorny topic, with industry professionals universally agreeing that better analysis of the contribution of communications to business is essential but with no consensus on how to actually achieve it.
Read More