Ultimate event PR checklist
Organising a press event? Not sure where to start? We’ve given you a head start with our ultimate event PR checklist to help you organise the perfect press event.
Read More
Relevance and trust in the media are more important than ever
ADPR’s media monitoring partner, Cision, recently released its 2019 State of the Media survey - the company’s 10th annual survey, which collected responses from 1,999 journalists across 10 countries.
Read More
May is National Walking Month
May is National Walking Month and with the evenings getting longer and lighter, its the perfect time to get outside for a walk!
Read More
The Role of Digital PR in “Unicorn” Content Creation
The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.
Read More
Tips for creating successful partnerships in the travel and tourism industry
There are countless opportunities for partnerships in the travel and tourism industry, but for the partnerships to be successful, you must be focused, plan and be prepared to put in the work.
Read More
How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
Read More