Results for tag: ADPR Insight.
The ADPR Adventurers’ Jurassic walking challenge!
We like to think of ourselves as an adventurous bunch, but in June we’re really pushing ourselves out of our comfort zone by taking on one of the UK’s toughest walks, the Jurassic Coast Challenge, in aid of MIND – the mental health charity.
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Using insights to revolutionise your social media accounts
From Facebook to Instagram, social media is now arguably the best place to advertise your company or brand, and with insights, you are given a wealth of opportunity to discover and analyse consumer behaviour in order to capitalise on the potential of these platforms.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns. The PR industry has moved at a rapid pace over the past decade and with this has come a significant shift in the ways PR professionals are asked to demonstrate the effectiveness of their work. Now, any good PR pro will be measuring the effect on outcomes rather than the measurement of outputs, with the PR objectives aligned to an organisation’s main business goals.
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Measuring the success of your social media activity
As we draw closer to the end of 2018, now is the perfect time to come up with some new business goals for 2019. And in today’s competitive digital marketplace, working on your social media activity has never been more important... Here are a few surefire ways to grow and measure your social media campaigns.
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November is Measurement Month!
The single biggest issue in public relations and communications today is the issue of measurement. Currently there is no standardised, one-size-fits all approach to measuring the impact of PR and communications activity and – as a result - it is notoriously difficult to “prove” its worth as part of the marketing mix.
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The rise of the micro-influencer for lifestyle brands
The rise of micro-influencers continues to change the way consumer brands are marketing their products and services. Whilst traditional media still plays a very important role, social and digital outlets are increasing day by day and have become just as valuable – if not more so – than our national daily newspapers or favourite consumer magazines.
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Somerset Business Awards hosts live panel to share top tips for entering
Earlier this month, Beki took part in a live panel, hosted by the Somerset Business Awards.
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ADPR’s Consumer PR 101
Do you need to raise awareness and increase demand for your consumer facing product or service?
Do you have a really cool product or service that you want more people to know about?
Then read on for ADPR’s ultimate guide to creating a consumer PR campaign and find out how to raise excitement, brand awareness and ultimately, sales for your business.
Launch of the PRCA’s annual census 2018
Sophie recently attended the Bristol launch event of the Public Relations & Communications Association (PRCA) annual census. The census is the definitive analysis of the size, structure and direction of the UK PR and communications profession.
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Social media crisis simulation
Earlier this month Liberty and Sam attended the PRCA’s Social Media Crisis Training.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns.
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Last chance to secure preview coverage for Seawork International 2018!
With the latest cold snap we’ve been having, July feels like a distant memory and chances are, you’ve not yet considered your strategy for Seawork 2018! However your opportunity to secure preview coverage of your attendance at Europe’s largest commercial marine and workboat exhibition is dwindling. Many of the key magazines are closing their show preview issues in the next couple of weeks!
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