Results for tag: Consumer PR.
Smartphone video – a game changer?
You’d be forgiven for thinking that top-notch video can only be the result of cameras the size of people and multi-million-pound editing crews, but the continuous development of smartphones has bridged the gap in quality considerably.
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Consumer PR tips – Marketing to Generation Z
Generation Z (also known as Gen-Z or Post-Millennials) are those born roughly between 1995 – 2010. Whilst their predecessors, millennials, were digital pioneers, Gen-Z are tech-savvy digital natives who have grown up with a highly sophisticated media and technological environment. Understanding how we can appeal to Gen-Z will be key for consumer PR campaigns going forward.
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ADPR’s guide to maximising your lifestyle brand’s PR campaign
Looking to launch a new or existing lifestyle product or service and wondering how to maximise your PR campaign? At ADPR we have a wealth of experience in developing and implementing highly impactful lifestyle PR campaigns – so read on for some advice on how to get kick-started!
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ADPR’s Consumer PR 101
Do you need to raise awareness and increase demand for your consumer facing product or service?
Do you have a really cool product or service that you want more people to know about?
Then read on for ADPR’s ultimate guide to creating a consumer PR campaign and find out how to raise excitement, brand awareness and ultimately, sales for your business.
Social media crisis simulation
Earlier this month Liberty and Sam attended the PRCA’s Social Media Crisis Training.
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How to maximise exhibitions using social media
The start of the Boat Show season has kicked off with Palma Yacht Show at the start of May, shortly followed by London On The Water. If you are exhibiting at any show, now is the time to get your social media platforms and content schedules ready to help maximise your investment.
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10 tips to survive your next networking event
Some of us love it, many of us hate it. But most of us will have to do it at some point in our lives. I am, of course, talking about networking.
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Bringing communications out of the shadows
Do you use WhatsApp or similar to share business information? Is the use of personal messaging devices for work covered in your company information security and data policies? Are your colleagues choosing to use personal devices rather than existing official channels to communicate?
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns.
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Consumer trust cannot be bought
As consumers, we have grown savvy to adverts placed both online and in print. We would rather trust the opinion of someone like us, someone who has “tried and tested” the product and tell us whether it works or not, or if it’s worth the purchase price!
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Telling your brand story through the power of video
Molly Fry, Executive Producer / Director at Focus Pocus Films, gives us the lowdown on why the best way to tell your story is through video, and gives us some facts that will more than justify a video marketing budget.
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ADPR shortlisted for three CIPR PRide Awards
We couldn't be more excited here in ADPR HQ to have been shortlisted for, not one, but THREE CIPR PRide Awards!
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