Results for tag: Consumer PR.
Facebook ad guide for beginners: get the most out of your consumer Facebook ad campaign
Wondering why your organic Facebook campaigns (without paid promotion) aren’t getting any traction, and you’re not seeing the results you had hoped for? The reality is it’s almost impossible to reach your desired audience through organic reach alone. This is because of recent algorithm changes, which controls the ordering and presentation of posts, so users only see what Facebook consider to be most relevant to them.
Read More
Findings from the Edelman Trust Barometer 2022
Every January, global communications firm, Edelman, launches the Edelman Trust Barometer - the largest global survey on trust in business, government, media and NGOs. The survey gathers data from more than 33,000 people across 28 countries. It gives us a clear indication of how people perceive the stories they read and how messages from the government have been interpreted. We discuss the latest Trust Barometer findings on this week’s newly released podcast, which is all about Ethics in PR and can be found here.
Read More
How to shine and be the real you on camera
With meetings, pitches, presentations and events increasingly moving to virtual platforms, we don’t just need to overcome our apprehensions about seeing and hearing ourselves on screen, we need to embrace the technology and learn techniques to be our best selves on camera! In this blog, we’ll be sharing some top tips for gaining camera confidence and knowing how to engage and inspire a virtual audience. For even more on hosting a virtual event, check out Episode 6 from Season 2 of our podcast, Revitalise & Grow.
Read More
Tips on purposeful marketing
You are probably all too familiar with the term ‘social purpose’. More than just the latest buzz word in business, we are now living in what is being described as ‘the purposeful age’, but what does purpose really mean for brands, where has it come from and what role does PR play? Purpose is defined by the Oxford English Dictionary as, “The reason for which something is done or created or for which something exists”. At its core, purpose is all about authenticity and your values. It should form a fundamental aspect of your business and marketing strategy. Its about why you do what you do, beyond making money. Listen to Episode 14 of our podcast, Revitalise & Grow, for even more tips on purpose for business.
Read More
How to maximise a product launch at a trade exhibition for your food or drink brand
Trade shows are a great way to introduce and showcase a new food and drink product to your target audience. Keep reading for our top tips for making your food and drink trade exhibition product launch unmissable! You can also check out Episode 12 of our podcast, Revitalise & Grow, for even more on how to maximise product launches!
Read More
What is content marketing and why does it matter?
There’s a lot of talk about content marketing and how it’s an essential element of any marketing mix, but what actually is it, and will it deliver for your business? Content marketing has been defined by the Content Marketing Institute as, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” This is actually very similar to the definition of PR, and that’s why PR and content are so now closely aligned.
Read More
The best apps to use to showcase your food and drink products on social media
Social media is more prevalent today than ever before! Social media usage in the UK is rapidly growing, increasing to 45 million active users in 2020, equivalent to over 66% of the UK’s total population – that’s a lot! These statistics really prove just how vital it has become to have a strong social media presence as a food & drink business.
Read More
Take a stand and stop the spread of fake news
In last week’s blog we delved into the key findings from the 2021 Edelman Trust Barometer. The survey highlighted concerning statistics about how people consume and share information online, and the negative impact this is having on society (you can read all about it here).
Read More
How to get your travel content seen without paying for advertising
So you’ve spent lots of time understanding what your audience wants and crafted the perfect content for your travel business which is engaging, helpful and entertaining, but what do you do to ensure people actually see it?
Read More
Why your business should invest in PR in 2021
Your business could be doing great things in the industry. You could be a pioneering disruptor, leading the way in product innovation or contributing to important corporate social responsibility initiatives. However, none of this matters if no-one has heard about what you’re doing. This is where having a highly effective PR campaign can help set your business apart from the competition.
Read More
Our top 2021 social media predictions
I think its safe to say we’re all glad to see the back of 2020 and eager for better things to come this year! With the rapid pivot to online last year caused by the Covid-19 pandemic, social media’s importance has been crystallised. For many businesses, it was the one tool they had at their disposal to enable them to keep in touch with their customers. So, what do we think this year might have in store for us from a social media perspective?
Read More