Results for tag: Consumer PR.
Ultimate event PR checklist
Organising a press event? Not sure where to start? We’ve given you a head start with our ultimate event PR checklist to help you organise the perfect press event.
Read More
The Role of Digital PR in “Unicorn” Content Creation
The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.
Read More
How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
Read More
Set sail for a new career? New marine careers video launches
We recently announced that we are really pleased to be working with South Devon Marine Academy to raise awareness of its marine training courses. With 100% employability, students leave South Devon Marine Academy to pursue diverse careers in the marine industry – both onshore and on the water.
Read More
7 travel trends to look for in 2019
Continuing with our PR tips for travel companies, here are 7 travel trends to look out for in 2019.
Read More
The influencer marketing landscape in 2019
Influencer marketing is an industry expected to be worth between $5 billion and $10 billion by 2020. Increasing numbers of brands are investing in influencer marketing to increase brand awareness, reach new audiences and improve brand advocacy.
Read More
Top 5 Xmas 2018 consumer PR campaigns
Christmas, the time of year for Buck’s Fizz at breakfast, exceptionally early starts for parents, and eating your body weight in chocolate. And the time for brands to get creative with festive campaigns. We’ve rounded up our favourites of the year so far.
Read More
Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns. The PR industry has moved at a rapid pace over the past decade and with this has come a significant shift in the ways PR professionals are asked to demonstrate the effectiveness of their work. Now, any good PR pro will be measuring the effect on outcomes rather than the measurement of outputs, with the PR objectives aligned to an organisation’s main business goals.
Read More
Toast success with ADPR’s definitive guide to Food and Drink PR
Food and drink. Whether it’s fuel to help get things done or you’re planning what’s for lunch whilst eating breakfast, the food and beverage sector is competitive. So, whether you are an artisan start up or an established FMCG brand, you’ll need to really know your target audience and what affects their purchasing decisions. Having an enticing food and drink PR strategy is part of making sure that your product is always first on their shopping list!
Read More
Death of the news release?
The PR and media world is constantly debating whether the traditional news release is dead and questioning its value today, so we decided this important subject deserved a blog post of its own!
Read More
The ADPR guide to PR event best practice
Are you thinking of planning a publicity event? Whether launching a new product or running a conference, events are a fantastic way of capturing the undivided attention of a targeted audience whilst evidencing your PR prowess as an organisation. The thought of running an event can be daunting, but we have good news - you’ve come to the right place.
Read More
Tips for measuring the success of your social media activity
In today’s competitive digital marketplace, working on your social media activity has never been more important. Here are a few surefire ways to grow and measure your social media campaigns.
Read More