Results for tag: ADPR Insight.
Successful media messages
As PR professionals, achieving a successful media message is the aim of the game! Yet sometimes, the message can be lost in translation and, as a result, never reach the pages of publications. A couple of weeks ago, ADPR’s newest team members, Poppy and Lili, took part in a Successful Media Messages webinar, hosted by the PRCA, to get some top tips.
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ADPR scoops Gold at the CIPR PRide Awards
We are celebrating success after winning both Gold and Silver awards at the Chartered Institute of Public Relations (CIPR) PRide Awards on Friday 8 November.
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ADPR signs Time to Change Employer Pledge
Mental health and wellbeing remains at the top of the ADPR agenda and we are proud to announce we have officially signed the Time to Change Employer Pledge, demonstrating our ongoing commitment to changing the way we all think and act about mental health in the workplace.
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Top three competition ideas to build engagement for your travel brand
Competitions are a great way to build awareness and generate consumer engagement with your brand. Through entering the competition, consumers are automatically interacting with your post and your brand and the beauty of it all is, any brand can do it! Here are our top three ideas for hosting competitions for your travel brand.
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Maximising awareness days for food and drink brands
Each month we see an abundance of international and national awareness days. Sometimes it can feel as though there is one for absolutely everything… National Bean Day anyone?
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Jurassic Coast Challenge? Completed it, mate!
We did it!
On Saturday 8th June we took part in one of the UK’s toughest walks – the Jurassic Coast Challenge. We walked an epic 58km (36miles) and climbed an ascent of 1,650m (5,413ft) across the spectacular Jurassic coast, starting off at Poole Harbour, we walked up and down all the way across famous landmarks including Lulworth Cove and Durdle Door and to the finishing point in Weymouth.
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Learning the craft of brand storytelling
As the county champions for the PRCA, we were pleased to welcome more than 15 of the region’s leading creative minds to the office this week to hear from international branding expert, Andy Green, who gave an insight into how develop brand storytelling.
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Relevance and trust in the media are more important than ever
ADPR’s media monitoring partner, Cision, recently released its 2019 State of the Media survey - the company’s 10th annual survey, which collected responses from 1,999 journalists across 10 countries.
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May is National Walking Month
May is National Walking Month and with the evenings getting longer and lighter, its the perfect time to get outside for a walk!
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The Role of Digital PR in “Unicorn” Content Creation
The value of content is becoming increasingly important - people want to see articles, videos and posts that are engaging, interesting and informative rather than those that are just “clickbait” or written for the sake of content volume. Today, we’re looking at the idea of “Unicorn” content and explaining how it can be even more effective when combined with a distribution plan.
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How travel brands can successfully build authentic relationships with influencers
Founder of Trusted Travel Girl, Valerie Joy Wilson, believes that the best adventures lie just off the beaten path and that the only way to make the most of your travel is to experience each city like a local, not a tourist. In this exclusive interview with ADPR, Valerie Joy Wilson shares her experience and advice on how travel brands can successfully build authentic relationships with bloggers and influencers.
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6 top tips for running a successful press event
To create a buzz about a new product launch or an important announcement, inviting media to a press event can be a great way of getting free exposure with your target audience. Press events can also be a great way of developing relationships with top influencers and encouraging journalists to interact directly with your brand. Here is our expert guide on organising a successful press event that will help to deliver a solid return on investment.
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