Results for tag: Event PR.
Consumer PR tips – Marketing to Generation Z
Generation Z (also known as Gen-Z or Post-Millennials) are those born roughly between 1995 – 2010. Whilst their predecessors, millennials, were digital pioneers, Gen-Z are tech-savvy digital natives who have grown up with a highly sophisticated media and technological environment. Understanding how we can appeal to Gen-Z will be key for consumer PR campaigns going forward.
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Travel PR tips – How to get that five star review!
Firstly, if you need convincing on why third party review sites matter for travel PR - research has revealed that 92 per cent of customers use reviews from sites like Trip Advisor, Trust Pilot or Feefo to help them make purchasing decisions. Trip Advisor alone reaches 350 million unique visitors a month and sees 200 new contributions added every minute!
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Somerset Business Awards launch event
Sophie attended the launch of the 2018 Somerset Business Awards at a black-tie cocktail reception held at the Castle Hotel in Taunton on Thursday 31st May.
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Launch of the PRCA’s annual census 2018
Sophie recently attended the Bristol launch event of the Public Relations & Communications Association (PRCA) annual census. The census is the definitive analysis of the size, structure and direction of the UK PR and communications profession.
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10 tips to survive your next networking event
Some of us love it, many of us hate it. But most of us will have to do it at some point in our lives. I am, of course, talking about networking.
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Measuring the effectiveness of your PR activity
One topic that is always hot on the PR industry agenda is how to tackle the evaluation and measurement of PR campaigns.
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Consumer trust cannot be bought
As consumers, we have grown savvy to adverts placed both online and in print. We would rather trust the opinion of someone like us, someone who has “tried and tested” the product and tell us whether it works or not, or if it’s worth the purchase price!
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ADPR wins Gold & Silver at CIPR PRide Awards!
We couldn’t be more thrilled after picking up not one, but two awards at the Chartered Institute of Public Relations CIPR PRide Awards!
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How to maximise the power of social media for exhibitions
Exhibiting at a show can come at a considerable expense. Ensure you have an effective social media campaign in place to maximise your presence at a crowded event.
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The ultimate guide to travel PR
Are you thinking that you could really do with some travel PR ideas to set your business apart? But aren’t quite sure where to start? Read on for ADPR’s ultimate guide to raising brand awareness, increasing traffic and ultimately increasing profitability.
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ADPR shortlisted for three CIPR PRide Awards
We couldn't be more excited here in ADPR HQ to have been shortlisted for, not one, but THREE CIPR PRide Awards!
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